Two years ago, I gave a presentation at a little gathering we like to call ThruntCon entitled “Everything you need to know about the inevitable collapse of journalism as we know it.” For reference, these are the slides I spoke to in that talk:




That talk was very 2023. Two years later, the inevitable collapse is well underway, and there’s not a blessed thing that can be done to reverse it without substantial change in the economic model of media and the displacement of the “broligarchy” that has poisoned it.
To review:
- Jeff Bezos decided he could, in fact, interfere in the editorial mission of the Washington Post if it was what he needed to do to deflect the ire of Donald Trump.
- Every major media organization sanitized Donald Trump and acted as a stenographer for him, his campaign and his White House, because they feared being kicked out of the WH Press Corps like the Associated Press. Spoiler: it didn’t matter.
- Social media companies X and Meta have quadrupled down on tolerance of disinformation and hate speech, algorithmically promoting it while limiting establishment media access to their platforms.
- Major news platforms have continued to move their opinion and editorial content toward the right with a “fine people on both sides” excuse of balance.
- Actual reporting on subjects of importance has been driven to the margins and now occurs mostly in publications and platforms that are outside of the traditional mainstream of mass media journalism.
- Media is dependent on Trump for its content, which focuses on the “wow that just happened” cycle of Trump’s stream-of-consciousness assault on governing and diplomatic norms, just as is intended. The more time they spend on catching up, the less time they have to analyze what’s actually going on and disseminate that information to the viewing/reading/listening public.
- Web platforms are gorging themselves on the clicks and ad views.
So, in short, media companies found it profitable for Trump to be around, if only for the rage watching/reading/clicking. But those returns are narrow and diminishing, because many people are just *not reading/watching/listening to the news anymore* to avoid being triggered by Orange Caligula.
This is also in line with Trump’s plan. It’s a weird corollary to the media strategy George W. Bush’s team devised : “If you tell a lie often enough it becomes accepted as the truth by media.” The Trump Corollary is “If you make people who don’t like you uncomforatable enough with your constant lies they get tired of trying to correct them and eventually they just stop listening so you can do whatever you want.”
I’ll be gathering data for an updated version of my talk, and will post the final version here. If you’ve got any media analysis data, sources or opinions you’d like to share for a shout-out in the talk, please leave comments here or email me at packetslost at falling-anvil dot com.
















